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Good morning, Ahmed 👋Here’s what’s happening with your business today.
Total RevenueEGP 4,892,650↑ 18.3%▧vs Apr 1 – Apr 30, 2024
Total Orders12,456↑ 14.7%♧vs Apr 1 – Apr 30, 2024
Average Order ValueEGP 3,538↑ 8.6%ⓘvs Apr 1 – Apr 30, 2024
Net Profit (Est.)EGP 978,420↑ 16.2%♧vs Apr 1 – Apr 30, 2024
Zoda Insight
Meta ROAS declined from 5.1x to 3.7x yesterday.
The stroller campaign caused most of the decline,
while feeding-chair conversion increased 24%.
● Opportunity detected
37 customers who purchased strollers in the last 90 days are highly likely to purchase a feeding chair.
Estimated opportunityEGP 48,000
Revenue Over Time
● This Period● Previous Period
May 1May 8May 15May 22May 31
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Top Campaigns
CampaignPlatformSpendRevenueROASPurchasesCPATrend
Stroller – TrafficEGP 145,230EGP 752,4305.18x1,842EGP 78.86
Feeding Chair – ConversionEGP 96,540EGP 487,3205.05x1,103EGP 87.51
Brand – AwarenessEGP 56,780EGP 214,6303.78x612EGP 92.78
Retargeting – All ProductsEGP 48,650EGP 198,4304.08x589EGP 82.57
Search – Non BrandEGP 42,120EGP 165,3203.92x412EGP 102.23
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